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 Branding and Identity

From an entire directorate re-brand to identity marks for individual internal laboratories I have helped shape multiple identities with an eye to clear and unmistakeable symbolism.  

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The Foundational Technologies Directorate Logo

In 2026, the Materials and Manufacturing directorate merged with other organizations to become the Foundational Technologies Directorate.  I led the effort to design the new organization's visual identity.

Artificial Intelligence and Machine Learning Research Center Capability (AIMR-2C)
Laboratory Logo 

In 2027, the AIMR-2C laboratory will open with this logo already in their design lexicon.  The iris is composed of three elements representing science, technology and manufacturing. The interlocking shapes that form the eye symbolize collaboration

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The Devices for Emergent Electronics and Photonics

(DEEP) Laboratory Logo

In 2024 the DEEP lab opened and was in need of an identity.  Given the lab's stated purpose, I worked with the lab's director to produce a word mark that is the intersection of form and function.  

The HEATED Laboratory Logo

Scientists from the HEATED lab came to me with a logo concept and I not only executed their vision but improved on it. I illustrated the phoenix the and imbued it with a vibrant color pallet.  I added visual cues invoking fire and heat throughout the design.  

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