Rick Perron Designs
The Air Force Marathon
During my five years on the Air Force Marathon staff, I cultivated the race's distinctive brand identity by creating a cohesive visual language that communicated the event's motto:
Where perseverance and pride take flight.
After the 20th Air Force Marathon, I updated the race's main logo. Inspired by the patriotism and aviation heritage the event is known for, I produced a bold, versatile wordmark.
From race bibs and medals to posters and signage, I created a consistent design that made each race a unique event while remaining an unmistakable part of the of the Air Force Marathon brand.
I designed striking shirts and other apparel that were unique to each year's race, but still communicated the overall Air Force Marathon brand.
To reach prospective participants, I designed a number of visually stunning advertisements for both print and digital platforms.
From start and finish line structures to mile markers, and vehicle wraps, I crafted memorable designs that enhanced the race experience for all participants.
Tailwind is more than just a mascot. I designed him to be a brand ambassador who brings energy and enthusiasm to every event, delighting runners of all ages.
